You may be aware of a little flick out next year by the name of The Dark Knight Rises. You may have also seen some of the slowly leaked promotional material such as a sub par teaser which was most likely put together just so they could have something to show off now. Then there's the official pictures of the villains. This is where the fans start going nuts. Bane's mask doesn't look right, Catwoman doesn't have cat ears, the suit isn't black enough, etc. Then you have the people who reckon it'll be incredibly bad, simply because all other third movies in superhero series haven't been that great. Plus, there are those who simply want to have sex with Christopher Nolan by reminding us that he hasn't made a bad movie. Now, I can't really comment on that as I've only seen his previous two Batman movies. However, I can disagree as I didn't like The Dark Knight. This dislike comes from the same thing that makes everyone else love it; by holding it up to it's predecessor. Batman Begins was brilliant. It took the caped crusader back to a place he hadn't been (film/TV wise) since Batman: The Animated Series, an intellectual, rather than just punching the evil out of people. He was the World's Greatest Detective once more, and given a villain that challenged that intellect in the form of both Scarecrow and Ra's al Ghul. Then, once the inevitable sequel revealed itself, they threw that out the window. OK, the "Joker" claimed he had planned for all that stuff to happen but there was so much left to chance. Why have I put "Joker" in quotation marks? Because, in my eyes, that wasn't the Joker.
To tell you the truth, the minimal, slow marketing actually gives me hope. The Dark Knight had a huge viral campaign that went on for months. So why aren't they doing it this time? Maybe The Dark Knight was simply a lead up to this one. The breaking of the signal was just Marty being handed the hundred year old letter.