Countdown to nothing

About a week or so ago, there was a countdown for a special announcement from J K Rowling. With all the time given, there was much speculation as to just how this countdown would end. Would she finally release the encyclopedia that was announced a few years ago? Was it one of the two non-Potter books that have been "nearing completion" since 2008. Could she be bringing out an eighth Harry Potter book, that would come out the exact same moment as the midnight premiere screenings of the eighth film? Personally, I'd love to pull such a tactic. Watch them all squirm as they battle to decide which event to camp out for. Maybe she'd decided another character was gay. Any of these would have been more worthwhile than what we did get. Soon, there shall be a website where fans can share new ways to enjoy the books and the like. In other words, it's a fancy forum. But, wait there's more, there's always more. She'll be adding some extra bits herself, such as notes on the wizarding world. Hang on, wasn't the encyclopedia going to made up of notes of this nature? So, Pottermore will basically serve as a trailer for the encyclopedia. Congratulations J K Rowling, you just brought the whole world to a temporary freeze so they could watch a trailer for a trailer. That is the ultimate dick move, I salute you.